Impact Business Leaders
Launching a Brand
Impact Business Leaders helps young professionals make successful transitions from the corporate world into the world of social enterprise. As a startup, they were in need of a visual brand that would instill confidence and trust in their clients. They knew that most of these clients, as well as potential partners around the world, would look for them online, so they needed a website that they could easily keep up to date and evolve with them as they grew.
After initial discussions, I began the visual design process with pencil sketches for the logo. I created over a little sketches to work through ideas and try out as many possibilities as I could.
I chose a few ideas that I determined had the strongest concepts behind them, and that fit best with what they wanted to convey, and presented these to the team. We talked about the concepts and through this discussion, I got a better sense of which ones they were responding to.
From here, I created several digital versions of the concepts in black and white. They resonated with two different versions and so I took these two into color.
While the two logos were still being refined, I began the process of designing the website with wireframes. Wireframes helped to get down the site structure and keep the focus on content and the user experience.
The next step was to create a set of “Style Tiles” which began to explore different moods and visual treatments. These were, like sketches, done quickly to explore a variety of directions in a short amount of time and remain as flexible as we continued to define their preferences and goals.
From here we explored some more color variations, then created subpage designs. Once the designs were complete I developed an HTML prototype where we could feel how everything worked, in context, before implementing the design into WordPress.
Impact Business Leaders came out of the process with a solid foundation to launch their mission of training the "future leaders of social enterprise", and has since grown to programs on 5 college campuses worldwide.