Reaching New Audiences
Redjack is a cybersecurity company that watches over the networks of some of America's largest government agencies. For years they operated without a public web presence, and when they wanted to expand into industries beyond government, they needed something that could convey their trustworthy and personable identity to set them apart from their competitors.
Redjack had a simple visual identity that they were happy with, but they needed help expanding it online. With only a logo and some basic guidelines, I needed a way to understand what direction they wanted to take their brand. To help facilitate the discussion I created a set of moodboards, collections of images, textures, type treatments, and colors.
We decided early on that we wanted to explore the use of simple illustrations rather than rely heavily on photography as a way to help set the brand apart. As part of the early look and feel design, we explored a variety of potential illustration styles through sketches and digital mockups.
Once we had a grip on the illustration style, and the content was ready to go, I created a set of wireframes to get all the content laid out. Even on a site with a few pages, wireframing is an essential step to ensure that we don't have to make awkward changes late in the process.
Once the wireframes and content were complete, I took everything that we'd been exploring and designed look and feel comps.
I began with a desktop version of the look and feel, then moved into designing subpages. Once those were approved, I translated those designs for smaller screens and mobile devices.
Before handing everything off to the development team, I created an HTML prototype of the site to get a sense of how it felt clicking through and to give a sense of how some of the UI elements would animate. Being able to quickly move between static mockups and a workable prototype goes a long way in making sure that everything works in context.