Art Direction | Design
When Kashi wanted to launch a new promotion for their GoLean brand, they needed a web presence to go along with it. The concept was to present GoLean as a central player in a movement for healthy eating. The site featured articles and a community for people who wanted to break the cycle of constant weight loss and re-gain. I art directed a team of designers and employed myself in visual design process to capture the boldness of the "Yo Yo No More" campaign while maintaining a consistency with the overarching Kashi look and feel.